7 Growth Strategies for Nonprofits

A well-planned growth strategy is beyond a marketing strategy that is designed to help grow and scale any business. Growth strategies for nonprofits are quite similar to any business or startup.

Over 50% of the nonprofits every year fail or stop operations within a few years due to lack of proper leadership and unclear growth strategy. On the other hand, successful nonprofits look to convert potential challenges into opportunities.

A Nonprofit Guide to Event Planning [2022]

Events are considered to be one of the top most funding sources for most of the nonprofits today. Through an event, you can attract new donors, connect with new volunteers, raise awareness for a cause and grow brand recognition. Additionally, you can showcase the work you do and introduce upcoming projects to supporters.

It’s really fun to host an event, however it requires a lot of hard work, proper planning and execution to be successful.

Here is an 8-step guide on how to plan an engaging and unforgettable event for your non-profit organisation.

11 Top Nonprofit Funding Sources in 2022

Learn about the most popular along with some new funding sources for nonprofit organisations to help them pursue their mission & attain financial viability.

The Impact of COVID-19 on Charities and Nonprofits

It’s now almost 2 years since the initial outbreak of Covid-19 which saw drastic changes in the people’s daily life dramatically all across the world. Like any other businesses, charities and nonprofit organisations too are dealing with the waves of constant change and uncertainty.

It also brought in new challenges for charities and nonprofits (such as fundraising, volunteer recruitment, conducting events, internal communications and community engagement) due to lockdown and social distancing.

7 Crowdfunding Tips for Nonprofits

Crowdfunding is a great way to persuade a large number of people to make small donations to raise funds for a specific project or support a cause. It’s a type of fundraising strategy used by nonprofits to fundraise for their mission while engaging with their supporters through in-person events or online.

Most nonprofits have a large number of supporters that reach out to their personal network on behalf of nonprofits to raise funds. These supporters can be donors, volunteers, staff, board members or other community members who support your cause. This type of supporters are ideally known as social fundraisers or crowdfunder.

A Quick Guide to Nonprofit Storytelling

It's often said that the best storytellers are the best marketers. Research says that messages delivered as stories can be up to 22 times more memorable than facts alone.

Like any other business, nonprofits too rely on stories to connect and effectively communicate with their audience. It works great to showcase the impact of their work and build a community around their mission.

Through storytelling, nonprofits can effectively communicate about the problems, how they are trying to address them and make emotional connections to attract supporters.

Why is Public Relations so Important for Nonprofits?

Like for other businesses, public relations for nonprofits plays an important role in determining the success of their vision and mission. But the key challenge for most nonprofits is the allocation of funds behind the PR efforts as most of them have extremely tight budgets.

It is in best interest for any nonprofit to make a small investment in public relations as it’s a great way to raise awareness, reach out to larger audiences, gain new volunteers and increase donations.

Nonprofit PR strategy involves communications with people using various channels and outreaching to publications and newspaper journalists.

Top challenges that nonprofit organisations often face

Here are some of the most common challenges that a nonprofit or charity organisation faces and are concerned on how to handle them.

10 Must-have Free Tools for Nonprofits

Most of the nonprofits even today have their staff and volunteers working remotely due to coronavirus pandemic. Thanks to online tools that made remote working and communication possible.

Also for a nonprofit, it’s more important than ever to have a strong online presence so that they keep their supporters, donors and volunteers interested and up-to-date. By making use of appropriate online tools and software, you can get things done at the comfort of your home and be more productive.

But, the big problem with nonprofits is that they usually don’t have a budget especially to procure paid tools and software.

Cause Marketing - Key Facts, Trends & Statistics

Coronavirus pandemic has completely changed the way that companies do business. It has created a need for brands to reduce their operating costs, safeguard revenues and recognise the importance of charitable giving - which is affecting customer buying decisions.

And hence, more and more businesses today are focusing on “cause marketing” that’s a requirement more than ever before.

Cause Marketing is a kind of marketing wherein a for-profit business collaborates with a non-profit business to boost their corporate social responsibility (CSR). In return, it helps in increasing sales, improving brand loyalty and building more brand awareness and advocates.

10 ways to support nonprofit of your choice

It’s time now that everyone should think on how they can contribute and give back to society in some way. Even your small actions have the power to change the lives of others and make a lasting difference.

Whether you are an individual or organisation, you can support the cause that matters to you by supporting local nonprofits. We always think that financial support (donations) is the only way to support a nonprofit - which is not true.

[Infographic] Volunteering Trends in the UK

Volunteers are key for the success of any nonprofit or charity organisation. They provide their valuable time and perform various tasks such as marketing, fundraising, team management, catering / hospitality, event operations etc depending upon the organisation needs. They either work part-time, full-time or for a specific number of hours per month based on their availability and job position.

Due to the coronavirus pandemic, volunteering has significantly been disrupted in the UK and across the world. With no surprise, we are seeing a dramatic change in the volunteering trends during this unprecedented time.

Why Donate to Nonprofits and Charities?

We see large numbers of people donate their time and/or money to nonprofits / charities every year to support the cause they believe in. By doing so, it brings positive effects in their own lives in return for their contribution.

Act of giving is an important decision and a right step to make your life happier and meaningful. Try helping others by donating what you can on a regular basis to enjoy the feel of giving over receiving!

Why should you donate to nonprofits? What are the benefits of donating to charity? Let’s take a closer look at nine reasons to donate to a nonprofit / charity for your choice.

[Infographic] Cyber Attacks on UK Nonprofits / Charities

Cyber security will continue to remain a biggest concern even in 2021 and thereafter after 2020. Cyber attacks are no longer limited to just big corporations, SMEs, or financial institutions. We hear news of hackers targeting nonprofits almost everyday across the world.

Due to Covid-19, nonprofits / charities were forced to ask their workforce to work remotely due to which they were not able to contribute towards their mission. Also, they need to cancel / postpone their programs along with their inability to adapt to this crisis because of technology limitations.

JC Foundation Trust Launches ‘Play the Foundation Lottery’

JC foundation trust is hoping to raise funds with its first weekly lottery initiative named ‘Play the Foundation Lottery’ to help and support good communal and local foundation causes.

The weekly lottery has begun from Monday, 12 July 2021 at 2 PM BST. Supporters can play the lottery for just £1 to hold a chance to win one of the 4 amazing cash prizes, which includes a jackpot of £10,000 every week.

How to Recruit Volunteers for Nonprofit Organisations

Every nonprofit organisation needs volunteers to support their mission and objectives. They are the most valuable asset for any nonprofit that contributes in spreading awareness, fundraising and managing administrative and operational level tasks. Without a doubt, this is not at all possible to manage with limited staff working for nonprofits.

Secondly, volunteers devote their valuable time and energy because they believe in your vision / cause and wish to help in the best possible way to make a difference.

The Guide to Nonprofit Marketing [2021]

The nonprofit sector plays a significant role in tackling some of the biggest issues in our society. This sector in the UK has been exponentially growing every year.

As per Statista 2020-21 survey, “There are just over 169 thousand charities operating in England and Wales as of January 2021, an increase on the previous year of around 1.75 thousand.”

While all charities are nonprofits, above numbers may be even more for nonprofits.

[Infographic] Employment Statistics of UK's Disabled People

Inequality among disabled people is still prevalent and one of the key social issues in the UK today. People with disabilities experience lack of equal opportunities especially in the employment sector. During the coronavirus pandemic period, this has further widened and made the situation even worse for them.