Engaged employees are the pillars of any nonprofit’s growth and success. They are likely to stay longer and act as advocates of the organisation. Additionally, research says that engaged employees are far more productive than disengaged employees. Also, it helps in higher employee retention, lower absenteeism and increased employee productivity.
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Volunteers are key for any nonprofit organisations. They put in their unpaid time in carrying out tasks for the welfare and benefits for others. Additionally, nonprofits save millions of pounds a year with their valuable contribution in marketing, fundraising, event management, project execution etc.
Apart from an extra pair of hands, they bring on table unique skills, ideas and experience that can add value to nonprofit organisations.
Hence, it’s very important for any nonprofit to understand and acknowledge the valuable contribution of their volunteers and ensure to keep them focused, energised and motivated.
It's a proven fact that no nonprofit organisations can survive without recurring donations. Many nonprofits receive a lot of one-time donations from new donors but fail to convert them to recurring donors. There is no doubt that donor retention is tricky and hence it should be at the top of your list.
It costs more to acquire a new donor than to retain one. When referring to recurring donors this doesn't mean giving on a monthly basis, it refers to an active donor who donates at a regular intervals and not just be one-time givers.
SWOT stands for Strengths, Weaknesses, Opportunities and Threats.
SWOT analysis is basically a framework that can help to identify the strengths, weaknesses, opportunities, and threats of a company, project, product or service.
Even SWOT analysis can be used for nonprofit organisations to help examine strengths, weaknesses, opportunities and threats for any nonprofit.
When people talk about branding, it is just for businesses and startups. However the truth is that it’s equally important for non profit organisations and charities sometimes even more.
But what exactly is Nonprofit Branding? For most people, it’s a logo that acts as a visual symbol of any nonprofit organisation - which is not true. A logo is just a part of branding.
It's not easy to build a performance oriented, successful and sustainable nonprofit organisation especially in the midst of covid-19 like situations. A strong leadership is of deem importance for any nonprofit to grow and succeed.
When we talk about leadership, it's the same across public, private and nonprofit sectors. However there is one unique difference that makes nonprofit leadership different is that they need to manage both paid and non-paid people to fulfil their mission goals.
A well-planned growth strategy is beyond a marketing strategy that is designed to help grow and scale any business. Growth strategies for nonprofits are quite similar to any business or startup.
Over 50% of the nonprofits every year fail or stop operations within a few years due to lack of proper leadership and unclear growth strategy. On the other hand, successful nonprofits look to convert potential challenges into opportunities.