Cause Marketing - Key Facts, Trends & Statistics

Coronavirus pandemic has completely changed the way that companies do business. It has created a need for brands to reduce their operating costs, safeguard revenues and recognise the importance of charitable giving - which is affecting customer buying decisions.

And hence, more and more businesses today are focusing on “cause marketing” that’s a requirement more than ever before.

Cause Marketing is a kind of marketing wherein a for-profit business collaborates with a non-profit business to boost their corporate social responsibility (CSR). In return, it helps in increasing sales, improving brand loyalty and building more brand awareness and advocates.

[Infographic] Volunteering Trends in the UK

Volunteers are key for the success of any nonprofit or charity organisation. They provide their valuable time and perform various tasks such as marketing, fundraising, team management, catering / hospitality, event operations etc depending upon the organisation needs. They either work part-time, full-time or for a specific number of hours per month based on their availability and job position.

Due to the coronavirus pandemic, volunteering has significantly been disrupted in the UK and across the world. With no surprise, we are seeing a dramatic change in the volunteering trends during this unprecedented time.

[Infographic] Cyber Attacks on UK Nonprofits / Charities

Cyber security will continue to remain a biggest concern even in 2021 and thereafter after 2020. Cyber attacks are no longer limited to just big corporations, SMEs, or financial institutions. We hear news of hackers targeting nonprofits almost everyday across the world.

Due to Covid-19, nonprofits / charities were forced to ask their workforce to work remotely due to which they were not able to contribute towards their mission. Also, they need to cancel / postpone their programs along with their inability to adapt to this crisis because of technology limitations.

[Infographic] Employment Statistics of UK's Disabled People

Inequality among disabled people is still prevalent and one of the key social issues in the UK today. People with disabilities experience lack of equal opportunities especially in the employment sector. During the coronavirus pandemic period, this has further widened and made the situation even worse for them.

[Infographic] Racism At Work In The UK

Racism at the workplace is still prevalent in the UK despite of Race Discrimination Act in place. It even continued to increase during the coronavirus pandemic. Below are some recent statistics that witnesses racism at work.