It’s now almost 2 years since the initial outbreak of Covid-19 which saw drastic changes in the people’s daily life dramatically all across the world. Like any other businesses, charities and nonprofit organisations too are dealing with the waves of constant change and uncertainty.
It also brought in new challenges for charities and nonprofits (such as fundraising, volunteer recruitment, conducting events, internal communications and community engagement) due to lockdown and social distancing.
Coronavirus pandemic has completely changed the way that companies do business. It has created a need for brands to reduce their operating costs, safeguard revenues and recognise the importance of charitable giving - which is affecting customer buying decisions.
And hence, more and more businesses today are focusing on “cause marketing” that’s a requirement more than ever before.
Cause Marketing is a kind of marketing wherein a for-profit business collaborates with a non-profit business to boost their corporate social responsibility (CSR). In return, it helps in increasing sales, improving brand loyalty and building more brand awareness and advocates.
Volunteers are key for the success of any nonprofit or charity organisation. They provide their valuable time and perform various tasks such as marketing, fundraising, team management, catering / hospitality, event operations etc depending upon the organisation needs. They either work part-time, full-time or for a specific number of hours per month based on their availability and job position.
Due to the coronavirus pandemic, volunteering has significantly been disrupted in the UK and across the world. With no surprise, we are seeing a dramatic change in the volunteering trends during this unprecedented time.
Cyber security will continue to remain a biggest concern even in 2021 and thereafter after 2020. Cyber attacks are no longer limited to just big corporations, SMEs, or financial institutions. We hear news of hackers targeting nonprofits almost everyday across the world.
Due to Covid-19, nonprofits / charities were forced to ask their workforce to work remotely due to which they were not able to contribute towards their mission. Also, they need to cancel / postpone their programs along with their inability to adapt to this crisis because of technology limitations.
Inequality among disabled people is still prevalent and one of the key social issues in the UK today. People with disabilities experience lack of equal opportunities especially in the employment sector. During the coronavirus pandemic period, this has further widened and made the situation even worse for them.Read more