The Impact of COVID-19 on Charities and Nonprofits

The Impact of COVID-19 on Charities and Nonprofits

It’s now almost 2 years since the initial outbreak of Covid-19 which saw drastic changes in the people’s daily life dramatically all across the world. Like any other businesses, charities and nonprofit organisations too are dealing with the waves of constant change and uncertainty.

It also brought in new challenges in fundraising, volunteer recruitment, conducting events, internal communications and community engagement for charities and nonprofits due to lockdown and social distancing.

As per Charity Commission Covid-19 Survey 2021 report (where 1966 charities were surveyed online between 19 July and 2 Aug 2021)

  • 91% of charities were negatively affected by the coronavirus pandemic.

  • 60% of the charities surveyed saw a loss of income due to Covid-19.

  • 32% of the charities experienced a shortage of volunteers.

  • 62% of the charities anticipate a threat to their charity's financial viability during the next year.

  • 57% of the charities were forced to cancel their planned events or work.

  • One in four charities with incomes of less than £10k paused their activities completely during the first lockdown

  • Half of charities (49%) have made better use of digital technology

  • Over half of the largest charities surveyed (those with incomes of over £500,000) made use of the UK’s government furlough scheme, or other emergency funding schemes.

According to the 2021 M+R UK Digital Benchmarks study,

  • UK nonprofits reported a 35% increase in online revenue in 2020 from the previous year

  • UK nonprofits saw a massive 65% increase in revenue from cash giving, receiving 27% more gifts than the previous year

  • The average UK donation page conversion rate is 16%

As per the latest research from the Covid-19 Voluntary Sector Impact Barometer led by NVCO

  • 45% of the nonprofits reported an improved accessibility of their services as result of their online operations

  • 82% reported the use of digital technology by their staff members to work or volunteer remotely.

It seems like Covid is here to stay with us. We need to learn to live with coronavirus post vaccinations as it will continue to cause uncertainty even in 2022 and be prepared to face new challenges.